Friday, 26 July 2013

Hey! Hello! - Hey! Hello! (Pledge)

Technically this album is pulling double duty, it’s included in last year’s Top 50 and it’s just been officially released, so to those who already follow Ginger Wildheart pledge campaigns we’ve had a good 8 months of already enjoying the hopefully first of many Hey! Hello! albums. However now is exactly the right time to give this album a proper release, why? because this is the most perfect summer album you are ever likely to hear, soaked in pop melodies with enough rock to keep fans of Gingers other work happy. This was supposed to be a bonus album that even Ginger himself didn’t expect to become the monster it has, it’s actually the most refreshingly fun album he’s released in years. If Gingers gift for songwriting and choruses that fill your head for days wasn’t enough you also get the lovely Victoria Liedtke’s duet vocals that make these really good songs great.

Kicking off with lead single ‘Black Valentine’ an ode to all the non-romantics out there, with some of the funniest lyrics Gingers has ever come out with, or the insanely catchy ‘Swimwear’ which takes less than a full listen for various parts of the song to become firmly lodged in your brain, like swimwear (sic). The best advice any band can ever be given is contained in the lyrics to ‘How I Survived The Punk Wars’ and if you’re in a band or even thinking about starting one, you need to listen to this first. After multiple listens the main thing you can say about this album is that’s it’s as damn near perfect as a pop rock album can get, there are no lulls, every single song comes complete with killer choruses, witty lyrics, and more energy than my one year old on a rampage.

Considering this started as a bit of fun, the beast that it became is nothing short of amazing, this weekend all I want to do is crack open a few beers sit in the sun and shove the album on repeat, and it’s almost as if that’s what it was created for. So maybe it was never intended to be what it is, but here’s hoping there’s more to come, and when you put it on and open a beer, have a drink to Hey! Hello! and them taking the world by storm, it’s more than deserved. Special credit also goes to the amazing Frank Kozik artwork, which ties off the release nicely, albums like this make writing reviews and this blog worth doing. So don’t delay and get this album right now and help it keep climbing the charts.

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